I've been asked "How do you get so much bike junk?" I'm going to share my techniques here.
The trick to getting more bike stuff is to endlessly expand your available rationalizations.
As a bike commuter every tank of gas I don't get is $50 for bike stuff. BUT THAT'S ONLY A START!!
The expensive gym around here is about $100 a month. I'm not a member because I cycle. Therefore, that's $100 tax free savings to me! Every month! See where I'm going here?
Everything I buy as a Performance Bike member gives me a 10% credit. Now, I'm saving that to get my sweet cycling wife a present. Do I want to look cheap, or get her something nice? That's right-- something nice.
And how can I get my Performance credits up? Only by buying more bike stuff. It's a win-win!
Do you have a neighbor that water skis? Every dime they spend on their boat counts as money you save by not spending it on YOUR boat that you don't own!
If you do it right, it turns out you can't afford NOT to have a bunch of new bike stuff ALL THE TIME!
Send me $27.50 for my new book on how this works, or better yet, don't send the money and you save $27.50 to spend on your bike. Not enough? Then don't buy copies for your friends and save $27.50 on each friend you didn't buy for! Tell your friends not to buy it for you and in no time they'll be rolling in bike swag too!
Who thinks this stuff up? Oh yeah, you do! Very funny. But I still didn't get a new jersey out of it. :-)
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